Santiago Sardi
Our Current CEO
Santiago Sardi is a prominent expert in Marketing and a former leader at Rappi, with over 14 years of experience optimizing costs for product commercialization and distribution. His passion for technological solutions, combined with his background in the startup ecosystem, has driven him to implement innovative strategies that blend critical thinking with creativity, always aimed at maximizing efficiency and results. Recognized for his assertive communication, business vision, and leadership skills, Santiago has positioned himself as a benchmark in his sector and a driving force of digital transformation in Latin America.
Mariajosé Satizabal
2018 – 2023
Mariajosé Satizábal has spearheaded the growth of tech startups in Latin America. With more than a decade dedicated to innovation, she has created and supported transformative projects in sectors such as e-commerce and mobility.
Among the startups she has incubated are Chiper, Merlin, Grability, and Rappi, recognized both regionally and globally. Additionally, she is the founder of Campus, an online educational platform offering courses to enhance the skills of new generations.
Mariajosé stands out as a visionary leader, creative and committed to regional progress and social impact. Her career exemplifies entrepreneurship, leadership, and digital transformation.
José Bonilla
2015 -2018
José is a distinguished Colombian entrepreneur and businessman. As the former CEO of Imaginamos, he contributed to the incubation of successful startups like Rappi and Merlin.
At Imaginamos, he played a key role in the digital transformation of traditional companies such as ETB and Davivienda, providing added value.
Currently, he serves as the CEO of Chiper, connecting local retailers with mass consumer goods suppliers in Colombia, Mexico, Brazil, and Chile. Chiper recently raised $53 million in funding, led by Tiger Global and Nosara Capital.
José is recognized as a visionary and creative leader, transforming retail commerce with technology and efficiency.
Simón Borrero
2007 – 2014
Simón is one of Colombia’s most renowned entrepreneurs, leading tech companies in Latin America since 2007. He founded Imaginamos as a major software house and incubator of transformative startups like Rappi, Merlin, Grability, and Chiper. Under his leadership, Imaginamos revolutionized industries such as e-commerce, mobility, and education.
In 2015, he became the CEO of Rappi, one of the incubated startups, which has grown to become Colombia’s first tech unicorn, exceeding $1 billion in valuation. Rappi operates in eight countries, offering delivery services for everything from food to cash.
Simón continues to lead Rappi, driving its expansion in Latin American and global markets.
He is a visionary leader, passionate about innovation and technology, and his career exemplifies success and digital transformation in the region. With relentless dedication to entrepreneurship, he remains a key figure in the business world, inspiring with his vision and creativity.